Frui is a smoothie restaurant, selling smoothies that are made from native fruit and berries, as well as options for more exotic flavours. The audience is people in the age range of 25–34. According to Google Analytics, those are usually the people who are interested in learning about native edibles. There are pops of green throughout the design motifs, mainly with the leaves. This is meant to be a beacon for people's eyes, leading them throughout the design.
Looking at competitors, there is Booster Juice and Freshly Squeezed. Booster Juice features bright colours in the logo and a curvy font. Frui uses more geometric fonts to differentiate but retains that eccentric feel.
